Bob Bradley has been involved in collegiate athletics at the University of Kentucky for over 36 years, starting as the advisor to Football and Men’s Basketball in 1997. Bradley has served in many leadership roles within the athletics department including Assistant Athletics Director for Student Services and Compliance. In his current position as Associate Athletics Director for Student Services, Bob is responsible for the development of policies and procedures as well as innovation in the area of student services to student-athletes.

Bradley oversaw the founding of the Center for Academic and Tutorial Services (CATS) in 1981, which according to the National Association of Academic Advisors for Athletics (N4A) was the first academic center in the nation for student-athletes. Bob was also instrumental in the development of a new $3 million CATS center which opened in 1998.

Bradley has been honored several times for his work in student services with student-athletes. In 1989 Bradley was named the College Football Association’s “Advisor of the Year” and in 1992 Bradley was honored by the N4A as recipient of the Lan Hewlett Award as that organization’s “Advisor of the Year.” In Fall 2000, Bob was selected as the NCAA CHAMPS Life Skills Coordinator of the Year by the Division IA Athletics Directors’ Association.

Bob has previously served as a high school English teacher, counselor and coach. He earned his Masters of Arts in Educational Psychology and Counseling from UK. Bob resides in Lexington with wife, Robin and their son Rob.