Laila Brock
Laila Brock is serving as the Senior Vice President, Strategic Partnerships and Community Impact at the WNBA’s Atlanta Dream. With more than 20 years of experience, Brock’s place at the head of both the Dream’s Corporate Partnerships and Community Impact vertical efforts puts her in a position to align the organization’s mission with its business development goals while also amplifying the values of the team.
Prior to joining the Dream, she served as a senior member of the JMI business development team, dedicated to driving efforts to grow JMI Sports’ business across all lines of services. In this role, Brock directed JMI Sports’ industry outreach and relationship development in the professional and collegiate markets.
Laila worked previously for JMI Sports as the Vice President, Sponsorship Sales & Operations on the Pitt Sports Marketing property, leading the on-site sponsorship team and working closely with Pitt Athletic Department staff to create partnerships that enhanced the Pitt Athletics brand.
Prior to joining JMI Sports, Laila was a member of the College Football Playoff’s senior staff, serving as the Senior Director of Operations and Logistics. With 15 years of experience in intercollegiate athletics, she is one of the original members of the CFP staff who created the events, programs, and strategic vision of the CFP. During her tenure at the CFP, Laila was responsible for creating innovative brand activations for CFP’s official sponsors through live events. Laila spent the early part of her career in various leadership roles at the Orange Bowl Committee, the host organization for the Discover Orange Bowl. While at the Orange Bowl, Laila created several hospitality programs that have become standard practices among post season bowl games and NCAA championships.
A Track & Field student-athlete, she received a Bachelor of Arts and a master’s degree from Pennsylvania State University. Laila is a native of Washington, PA and currently resides in Pittsburgh, PA.
Quashan Lockett
Rooted in purpose and driven by impact, Quashan is focused on shaping the industry through a disruptive, inclusive, and people-centered approach. With a foundation in organizational psychology, he builds, advises, and invests in mission-driven brands and ventures at the intersection of sport, culture, community, and impact. In 2020, he was honored as one of the top leaders in sport under 40 by Leaders Sports Awards, recognizing his transformative impact on the industry. As a dynamic business leader, Quashan has over 20 years of experience scaling high-growth companies and leading strategic transformations across sports, media, entertainment and hospitality industries. He brings a unique combination of strategic vision, operational excellence, and people-centered leadership, with a proven track record of success in both Chief Operating Officer and Chief People Officer roles – building organizational culture, systems, capabilities, and infrastructure to advance strategic alignment, drive scalable growth, and create lasting impact.
Currently serving as Chief Operating Officer of the Pac-12 Conference, as a member of the senior leadership team and executive committee Quashan oversees all people, organizational, financial, and administrative operations across the Conference and its related entities and ultimately serves and supports the Pac-12’s staff, student-athletes, and member universities. He originally joined the Pac-12 in 2022 as their first-ever Chief People and Inclusion Officer, driving people and culture strategy and providing strategic direction and oversight for all human resources, talent management, diversity, equity and inclusion, organizational development, change management, and internal communications activities. He is also the Founder of Color of Sports, a purpose-driven change agency helping improve organizational performance and capabilities for brands, ventures, and companies across sports, media, and entertainment.
Throughout his career Quashan has built a reputation for being a thoughtful and impactful leader who thrives in fast-paced, complex, multi-stakeholder organizations. Before the Pac-12, Quashan held senior leadership roles at On Location and Legends, delivering innovative people and organizational strategies for iconic brands and rights holders in sports, media, entertainment, music and fashion including the NFL, NBA, NCAA, MLB, International Olympic Committee, New York Fashion Week, Dallas Cowboys, New York Yankees, University of Notre Dame, Real Madrid CF, FC Barcelona, Live Nation and numerous music artists, tours, and festivals.
Born and raised in New Jersey, Quashan currently resides in Dallas, TX with his wife Brandi, their son, and their two daughters. Quashan earned a bachelor’s degree in labor and employment relations from Rutgers University, a master’s degree in organizational psychology from The Chicago School of Professional Psychology and is certified as a senior human resources professional by both the Society for Human Resource Management (SHRM) and HR Certification Institute (HRCI).
