Sports Diplomacy

Sports Diplomacy Orientations

When athletes play abroad, they represent more than athletic skills – they represent cultural influence. Let us help you understand that influence – and use it for good.

Invitation to a Game-Changing Opportunity: Harness the Power of Sports Diplomacy

The Institute for Sport and Social Justice (ISSJ) invites your team to join our curated sports diplomacy orientations, crafted to prepare American teams heading overseas or international teams competing in the United States.

In this transformative session, we’ll explore:

The Basics of Sports Diplomacy: Uncover the history of sport as a diplomatic tool and gain actionable strategies from landmark examples.
The Role of Athletes as Ambassadors: Learn how players, coaches, and executives represent their city, league, and nation on a global stage — and the lasting influence they carry.
The Sociopolitical Climate of Your Destination: Understand what your sport means in this region at this moment in history to navigate cultural nuances with respect and impact.
Reputation Management & Connection Building: Avoid potential pitfalls and discover how to make meaningful connections with local fans and communities.

Elevate your team’s global presence and leave a legacy that transcends the scoreboard. Together, let’s ensure your impact is as powerful off the field as it is on it.

Join us. The world is watching.

Let’s play with purpose.

Hear what past clients have to say:

"The experience was transformative. Having the opportunity to participate, learn and exchange ideas with so many incredible professionals made me deeply grateful. The panel on leadership, mental health and the importance of adapting sports practices to the reality of each country touched me deeply. The words and examples shared inspired me to be a better athlete, a stronger person and to see sport as a journey of self-knowledge and well-being. I felt part of a community that values passion, overcoming and the search for a better goal, fairer and more equitable future in sport."

Isabel Brito,

Nix Flag Football's Athlete

"The event was a very important milestone for flag football, which is on the rise in Brazil and around the world, with the entry into the Los Angeles Olympic Games in 2028. Bringing American athletes to talk about mental health and gender equity helps us see the importance of talking about this with children from an early age, so that their career in sport is healthy, fair, and lasting. The event certainly gave me insights to be more and more attentive to the way I coach and also to know how to help my athletes if they are going through difficult moments."

Ingrid Camargo,

Defensive Coordinator of the Women's National Flag Football Team

Matt Hauptman, Team Member, Stoneman Douglas High School

We wanted to bring positivity and happiness back to our community.