Keith Harrison is Professor of Business, HipHop, and Sport at UCF and has served as Associate Unit Head/Chief Academic Officer of the DeVos Sport Business Management Graduate Program in the College of Business and founding director (2006-2014) of The Minor That’s Major™ Sport Business Management Undergraduate Program. Harrison has held faculty positions at Washington State University, the University of Michigan, Arizona State University, and UCF. A former NCAA ScholarballerÒin football at Cerritos College and West Texas A & M (WT) where he started at center for four years as well as graduate along with making the honor roll twice at (WT), Harrison went on to earn his graduate degree at Cal-State University, Dominguez Hills, and his doctorate in higher education from the University of Southern California. Harrison has published numerous peer-review articles, academic book chapters, and has co-edited three books with one on sport data analytics, another on education, HipHop and sport, and a third book on HipHop innovation and entrepreneurship. He is Senior-Editor-in-Chief of the academic outlet the Journal of Higher Education Athletics & Innovation.  He is the president and co-founder ofscholarballer.org and researcher for the NFL’s good business diversity and inclusion series. Harrison has also consulted for over two decades with several universities, corporate brands, and professional sport organizations. In 2020-21 Harrison earned the prestigious Harvard University Hutchins Center for African and African American Research Nasir Jones HipHop Fellowship in Cambridge, MA. Harrison grew up in Gardena and Cerritos, California and is the proud Godfather of Tre Harrison a ScholarballerÒ at Serra High School (CA), a three sport athlete and honors student.