Jon Harris
Jon Harris serves as Chief Executive Officer of AthLife®.
Serving on the board of the Institute of Sport and Social Justice brings him full circle, as his professional career began in 1995 with the National Consortium for Academics and Sports where he was part of the team helping build the NFL’s education program. In his six years at the NCAS, he rose to Associate Director and in 2001, the NFL hired Jon to bring the program in-house. In 2004, after three years at the NFL, he left to start AthLife to provide educational and career advising services to post-professional, professional and collegiate athletes.
Current AthLife partners include the NFLPA, The Trust (powered by the NFL Players Association), NBA, National Basketball Retired Players Association, NBA Players Legacy Fund, MLS, MLBPA, and the NHL. On an average day, about 650 current and former professional athletes are active in service with the AthLife advisors. AthLife has also created and executed in-person personal development programs for professional sports teams and more than 40 college and university athletic departments.
AthLife Unlimited is a division of AthLife that works with sport and entertainment brands to deepen their relationship with fans, including a 15+ year relationship with Marvel Entertainment that has now worked with more than 200 sports teams and activating at more than 400 events. Sister company hustl. was created in 2021 out of AthLife and serves as the retail arm of AthLife, offering NIL opportunities for athletes and entertainers.
Jon also serves as Board President of The AthLife Foundation, a non-profit aimed providing support and resources to kids in our nation’s most challenged but promising communities. He is also a founding member of the Foundation for Teamwork, home of the Joe Moore Award that recognizes the best offensive line unit in college football.
Education and Credentials
Jon earned a master’s in management of Public Service from DePaul University in 2000, penning his thesis titled The Affects of Achievement in Higher Education on the Career Transition of Retired NFL Players. He is certified in the Strong Interest Inventory and a member of the National Career Development Association and for more than 25 years he has been an active member of The National Association of Academic and Student-Athlete Development Professionals (N4A). He earned his bachelor’s degree from DePaul in Political Science in 1995. While studying Political Science at DePaul, Jon was a four-year letterman in basketball and four times was named to the Conference All-Academic Team. His accomplishments were recognized by being named to the ’14 Under 40′ class by DePaul in 2012. He and his wife Keri are raising four remarkable children who undoubtedly will change the world for the better.
Quashan Lockett
Rooted in purpose and driven by impact, Quashan is focused on shaping the industry through a disruptive, inclusive, and people-centered approach. With a foundation in organizational psychology, he builds, advises, and invests in mission-driven brands and ventures at the intersection of sport, culture, community, and impact. In 2020, he was honored as one of the top leaders in sport under 40 by Leaders Sports Awards, recognizing his transformative impact on the industry. As a dynamic business leader, Quashan has over 20 years of experience scaling high-growth companies and leading strategic transformations across sports, media, entertainment and hospitality industries. He brings a unique combination of strategic vision, operational excellence, and people-centered leadership, with a proven track record of success in both Chief Operating Officer and Chief People Officer roles – building organizational culture, systems, capabilities, and infrastructure to advance strategic alignment, drive scalable growth, and create lasting impact.
Currently serving as Chief Operating Officer of the Pac-12 Conference, as a member of the senior leadership team and executive committee Quashan oversees all people, organizational, financial, and administrative operations across the Conference and its related entities and ultimately serves and supports the Pac-12’s staff, student-athletes, and member universities. He originally joined the Pac-12 in 2022 as their first-ever Chief People and Inclusion Officer, driving people and culture strategy and providing strategic direction and oversight for all human resources, talent management, diversity, equity and inclusion, organizational development, change management, and internal communications activities. He is also the Founder of Color of Sports, a purpose-driven change agency helping improve organizational performance and capabilities for brands, ventures, and companies across sports, media, and entertainment.
Throughout his career Quashan has built a reputation for being a thoughtful and impactful leader who thrives in fast-paced, complex, multi-stakeholder organizations. Before the Pac-12, Quashan held senior leadership roles at On Location and Legends, delivering innovative people and organizational strategies for iconic brands and rights holders in sports, media, entertainment, music and fashion including the NFL, NBA, NCAA, MLB, International Olympic Committee, New York Fashion Week, Dallas Cowboys, New York Yankees, University of Notre Dame, Real Madrid CF, FC Barcelona, Live Nation and numerous music artists, tours, and festivals.
Born and raised in New Jersey, Quashan currently resides in Dallas, TX with his wife Brandi, their son, and their two daughters. Quashan earned a bachelor’s degree in labor and employment relations from Rutgers University, a master’s degree in organizational psychology from The Chicago School of Professional Psychology and is certified as a senior human resources professional by both the Society for Human Resource Management (SHRM) and HR Certification Institute (HRCI).
